If you already have a mobile-friendly website, you’re in the way to making online business nowadays. However, having a website only guarantees you visibility and, if you play your card right, brand recognition. But, what about making money from it?
Getting a direct benefit from your mobile website is not as difficult as it may seem. Let’s take a look at some of the strategies to make the most out of your mobile website.
Ways to monetize your mobile website
E-commerce
This seems like an obvious step to take as mobile shopping is an upward trend, but most brands prefer to leave commercial transaction only for the desktop version of their websites, maybe intimidated by the technical difficulties that implementing a mobile store could imply. However, more and more people are buying from mobile devices every day and ignoring this trend is something companies nowadays can’t afford.
Coupons
Create exclusive offers for mobile users. Mobile coupons are a great way to drive users to your physical store, serving as a way of engaging your audience and connecting the digital world with the real one.
SMS marketing: Landing pages
SMS campaign along with an attractive landing page can be a great way to attract clients, launch new products, communicate special offers or promotions, etc.
Mobile advertising
There are two ways in which mobile advertising can benefit your business:
- Drive traffic to your site with paid-for ads on other sites or keyword on search engines.
- Charging other users to put ads on your own site.
We are talking about making money, so for this article we’ll be only focused in the second option as the first one is an investment.
You can sell advertising space in your site in the form of banners or text links.