While the number of smartphone users continues to grow, owners of small businesses have to start taking advantage of the advertising and marketing possibilities they offer.
But mobile marketing has different challenges from those in online advertising, but there is one thing you should bear in mind, and it’s that practically everybody is switching from flip phones to smartphones, meaning that there are lots of things you can do on your phone now which used to be impossible to do before. One of these things is accessing the internet.
Now, the advantages of browsing the internet from a smartphone are well known, the most important one being that you can access it wherever you are and whenever.
This is why you have to build a mobile website for your business to have the correct marketing strategy.
There is a big difference between surfing the web from mobile and doing it from a computer. If you want your mobile website to be successful you should reduce the amount of text that appears on it.
There are several ways to build your website. For example you can use WordPress, whose websites use the company’s plugin which creates a mobile version of the existing website. Another way is to use Google’s GOOG which has a tool which allows you to optimize your website for smartphones. In fact, there are lots of company’s which are specialized in making websites searchable on mobiles.
But the best way is to use an editor like Onbile, which will allow you to create landing pages for your website as well as e-commerce, or include QR codes to increase your website traffic.
Landing pages are pages where you land after clicking on a link or banner. Good landing pages include a heading, a picture of the product, call to action (CTA), a list of advantages the product has, and witnesses, as well as allowing the customer share the information on social media.
E-commerce increases the traffic on your website because it allows your customers to buy directly from your website. The best way to have a good e-commerce is to make sure your logo is clear, that there are good deals and free shipping, a shopping cart, login box and search box, payment systems icons and social media links.
Finally, QR codes will allow you to target customers and will ensure that only people interested in your product will visit your website.
For tips on how to build your mobile website with Onbile you can click on our article Tips & Tricks for Creating Mobile Websites with Onbile, or read our article How to Build a Mobile Website.