You are probably already aware that mobile marketing consists of marketing to people through their mobile devices. What it really is is an extension of internet marketing. With more and more people spending more time on their mobile devices and less on their computers, the move of internet marketers to mobile marketing was inevitable.
But why is mobile marketing so useful? Well, it allows you to reach your customers immediately and it is a very attractive medium for any kind of business thanks to its exceptionally high conversion rates.
However, you have to do it properly because otherwise it can damage your relationship with customers, so there are a few things you should bear in mind.
The sms has to be sent to the consumer with timing and relevancy, so that it has the best chance of driving action and not annoying anybody in the process.
The best kinds of direct marketing campaigns drive you to action, so the sms marketing messages have to tell their customers what they want them to do, and they have to say it clearly. You might even want to include a website so that smartphone users can access it immediately.
Another thing that can be very profitable to your campaign is using sms marketing software such as Vision6 in order to maintain connversations with your customers easily because these conversations aren’t captured on your mobile but within your database online.
You should also make it easy for customers to unsubscribe from the service, so make sure you include an opt out service.
And here is where landing pages come into the picture. They are one of the best ways to make a successful mobile marketing campaign and allow you to increase conversions on your Paid Media, email, banner and social media (paid) campaigns, as well as enabling you to produce more focused messages for your ad campaigns than homepages can ever acheive, meaning higher conversions.
What you have to do is create a mobile website that will serve you as a landing page and send your customers a message with a shortened landing page URL, allowing to track how many page views there are so that you can evaluate the effectiveness of your campaign.
Here are a couple of examples of mobile marketing campaigns with landing pages:
To conclude I’ll say that not all brands go into mobile advertising with the right expectations. They make the mistake of running banner ads that don’t take advantage of mobile devices unique capabilities. Smartphones now come with functionalities that give advertisers more tools and options to work in mobile than they ever had before and using them correctly can indeed boost your business. So make sure to go for the right strategy when you are planning your marketing actions.