Before talking about how to optimize landing pages for mobiles we should clarify a few things as to what landing pages really are. In first place bear in mind that landing pages have to have some relevance to the ad that’s sent the user to it. Also, landing pages aren’t places for long winding texts, but should get to the point quickly instead. Finally, they should require very little from the users, and they should be short enough to avoid scrolling.
It’s highly advisable for landing pages to be adapted to mobile devices because when you see a URL on an interesting ad on the street or on a bus you immediately check it on your smartphone you don’t wait to get home. This sounds quite obvious doesn’t it? Well, if we take a look at the three most commonly advertised industries (Education, Healthcare and Non-profit) it doesn’t seem to be as clear to most of them. In fact there are studies that say that only 8% of them have mobile (or mobile-optimized) websites.
What does this mean? Well, it means that if you’re accessing these websites from your mobile you might quickly get tired and look for a mobile-optimized one (if there is any). So what do you have to do? Optimize your landing page for mobile. And do it immediately.
It isn’t as hard as you think, just make sure it’s visible, adapted to all scren sizes, concise and make sure you use simple forms.
I guarantee that if you follow these tips you’ll have no problem in having a totally mobile-optimized landing page.