These are the figures: According to Google 56% of users access the internet from their smartphones at least once a day. 38% access video sharing sites, 58% access social networking sites, 61% access search engines, and 64% access their email. So there is no doubt that smartphone owners are active internet users.
So how can you get all those mobile internet users to see your product?
To begin with, there is no doubt today that having a mobile-adapted website is important. Not only because they look better on mobile devices (a simpler layout that makes it easier to navigate the pages, smaller images that make it charge faster, improved texts so that you don’t have to squint to read them), but also because they will get you a better positioning in mobile searches than desktop websites. And SEO is one of the most important issues of online marketing.
But there are other factors to consider. 98% of people will open an SMS message. That is almost everyone who receives a message. So it will seem very easy to get to them by simply sending a text message. However, text messages have other drawbacks: they are boring, plain text, with a limited number of characters, and not interactive at all.
So how can you reach all of those potential customers with an interactive, fun and appealing advertising form? The answer is easy: mobile websites. You can create a mobile site to use it as a landing page and send the link in an SMS or through an internet messaging service like WhatsApp. That way, when your targeted users receive their SMS texts they will have the option to click on the link you will provide and go to your website, where you can blow their minds.
Landing pages have much more impact than your traditional banner. They offer a lot more possibilities to be customized, and also have more functionalities than other means of advertising. You can set up an appealing landing page, complete with forms to gather information from your prospective clients in return for some kind of offer or deal, for instance. Or use it as an online coupon that they have to hold on to in order to obtain some kind of reward –again, offers, deals, etc. You can even use it to sell your products, by adding an ecommerce page.
Onbile offers all of those functionalities with forms and ecommerce pages available on its templates for those who build a mobile website with its straightforward editor. You will be able to create a fully customized landing page for your product or service, reaching more people than with your traditional advertising forms.